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Gov. Kemp: Explore Georgia Launches Marketing Campaign and Travel Guide To Support Tourism Recovery

May 2, 2021
Georgia Department of Economic Development

 

ATLANTA – May 3, 2021 – To celebrate National Travel and Tourism Week, Governor Brian P. Kemp in conjunction with Explore Georgia, the state tourism office within the Georgia Department of Economic Development (GDEcD), announced several new initiatives to increase visitation and support tourism recovery in the state. During a virtual event held at the Georgia Aquarium, Explore Georgia launched a new marketing campaign, Ready. Set. Georgia., unveiled the latest 2021 Explore Georgia Official State Travel Guide, and highlighted $1 million in new grant and co-op opportunities for the tourism industry made possible by Governor Kemp’s amended FY21 budget.

“As more people are vaccinated and eager to travel, tourism is a top priority for Georgia’s economy, and I am committed to ensuring both its recovery and continued success. I was glad to approve an additional $1 million to support communities throughout the state to restart their tourism marketing after a year when their primary funding source was impacted dramatically,” said Governor Kemp. “This will continue to bolster our recovery efforts, helping our state’s tourism industry get back on its feet, and welcome more visitors to Georgia.”

Georgia’s tourism industry benefits local economies and small businesses across the state, and evidence shows that the state is beginning to see brighter days ahead. Because Georgia remained open for business in 2020, the state is in a stronger position than much of the United States as according to positive trends in recent weeks. National visitation data tracked by Arrivalist shows that total trips to or within the state were up 75% in March year-over-year and up 23% compared to Q1 2020.

“Despite the challenges tourism has faced, our team at Explore Georgia found creative ways to promote safe travel to Georgia. With the support of Governor Kemp and our tourism partners across the state, we’ve been able to ensure that Georgia is in the best position possible as we begin recovery,” said Pat Wilson, commissioner of GDEcD. “All across the state, we are seeing evidence that tourism - despite the pandemic - has remained strong and will prosper for years to come.”

Ready. Set. Georgia., the state’s new multimillion-dollar recovery marketing campaign, launches this week across a variety of digital and print media. Informed by traveler sentiment, the campaign highlights a mix of city, coastal, and small town destinations throughout the state, pairing iconic imagery with active calls to travelers to get out and explore.

In time for summer travel planning, the 2021 Explore Georgia Official Travel Guide includes ideas for exploration throughout Georgia. Produced by Blue Sky Agency in Atlanta, the guide’s cover features a call to action: EXPLORE. Within each letter, a photo – taken by actual Georgia travelers – provides a glimpse of the state’s most beloved, inspiring, and unexpected destinations. The 2021 Explore Georgia Official Travel Guide is produced in partnership with Atlanta Magazine Custom Media and is available for free. The guide can be requested online at ExploreGeorgia.org, by calling 1-800-VISIT GA, or at any of the state’s nine Visitor Information Centers.

“Georgia’s ‘open for business’ approach and success with vaccinations has given the travel industry the license to operate, meeting a steady increase in demand as travelers convert a year’s worth of pent-up demand into solid travel plans,” said Mark Jaronski, deputy commissioner of Tourism at GDEcD.

Across the U.S., the travel industry is celebrating the annual National Travel and Tourism Week (NTTW), May 2-8, 2021. Through the theme Power of Travel, it shines a spotlight on the critical role that travel will play in driving economic recovery efforts and building the path forward. The celebration unites communities across the country, highlighting what travel means to American jobs, economic growth, and personal well-being.

“NTTW takes on a special significance this year as the travel industry looks to rebound quickly from the pandemic and accelerate recovery efforts,” said U.S. Travel Association President and CEO Roger Dow. “The past year was incredibly challenging, but we saw the full power of the travel industry on display in the way we united and supported one another through this crisis.”

For more information about National Travel and Tourism Week, visit www.ustravel.org.

Media images and video: https://bit.ly/3xzaOtQ

About Explore Georgia
Explore Georgia, the tourism division of the Georgia Department of Economic Development, is the state’s official destination marketing organization. Through its home office in Atlanta, nine visitor information centers, and a network of representatives across the globe, Explore Georgia inspires travel to and within the state. The division works to advance Georgia’s $68.96 billion tourism industry that supports more than 484,000 jobs. Learn more at ExploreGeorgia.org.

About GDEcD
The Georgia Department of Economic Development (GDEcD) is the state’s sales and marketing arm, the lead agency for attracting new business investment, encouraging the expansion of existing industry and small businesses, locating new markets for Georgia products, attracting tourists to Georgia, and promoting the state as a destination for arts and location for film, music, and digital entertainment projects, as well as planning and mobilizing state resources for economic development. Visit www.georgia.org for more information.

Contacts

Emily Murray - Public Relations and Communications Manager
Explore Georgia
emurray@georgia.org

Mallory Blount - Press Secretary
Office of Governor Brian P. Kemp
mallory.blount@georgia.gov

Emily Flower - Deputy Press Secretary
Office of Governor Brian P. Kemp
emily.flower@georgia.gov

Original article found here.

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News and Events

Oct 10 | Gov. Kemp: Audi AG Selects Georgia to Invest $4 Billion in First US Manufacturing Facility

 

ATLANTA – Governor Brian P. Kemp and Gernot Döllner, CEO and Chairman of the Board of Management of AUDI AG, announced that Audi will open its first U.S. manufacturing facility in the State of Georgia. Headquartered in Ingolstadt, Germany, Audi plans to invest approximately $4 billion in a state-of-the-art manufacturing facility at the Middle Georgia Megasite, delivering approximately 4,500 new jobs to middle Georgia.

“We are proud that Audi has selected Georgia as the home of their first U.S. manufacturing facility, delivering truly historic investment and jobs to middle Georgia,” said Governor Brian Kemp. “Following the success we've enjoyed with other megasites, we purchased and made more improvements to the Middle Georgia Megasite for just this purpose: to bring a job-creating, high-caliber automotive manufacturer to this region. I want to thank the countless professionals from Peach, Macon-Bibb, and Houston counties in the Mid-Georgia Gateway JDA who helped make this happen. We are excited for hardworking Georgians in Peach County and the entire middle Georgia region to benefit from this project for decades to come. On behalf of the State of Georgia, we are honored to welcome Audi to our state!” 

“We have much greater ambitions for Audi in America, and Georgia will play a central role in making them a reality. With its strong business environment, skilled workforce, and shared ambition, the state is an ideal partner for Audi,” said CEO Döllner. “We are proud to bring our engineering excellence and pioneering spirit to Georgia. Together, we want to create something that goes far beyond a manufacturing plant: a new home for Audi in America, opportunities for thousands of people and a strong foundation for long-term growth. This investment will bring us closer to our customers and strengthen Audi's competitiveness around the world.”

With cutting-edge premium SUVs tailored to North American customers and manufactured locally, Audi aims to unlock significant growth potential in one of the world's most important premium markets. Audi expects to begin grading in 2027 and construction on the new facility in 2028. Full production is expected in 2031 at an annual capacity of 200,000 units.

The facility will be designed around Audi’s future manufacturing requirements, with a focus on efficiency, flexibility, and the ability to respond to evolving customer needs and market demand.

The company is known for its sporty vehicles, progressive design, high build quality, and the slogan “Vorsprung durch Technik” (Progress through Technology). The Audi Group also includes the brands Bentley, Lamborghini, and Ducati.

“We invest in our workforce programs to create opportunities for Georgians,” said Lt. Gov. Burt Jones. “Governor Kemp’s leadership has positioned Georgia as the home for world-class companies. Congratulations to Peach, Houston, and Macon-Bibb counties for the future they are building together. Projects like these help small businesses, school systems, and local governments provide more services to local residents, and we look forward to seeing them working within their communities to capitalize on this opportunity.” 

“Georgia has a strong commitment to managing our resources wisely and planning responsibly for the future as we work to bring good-paying jobs and economic opportunity to rural communities across our state,” said Speaker Jon Burns. “I applaud Peach, Houston, and Macon-Bibb counties for upholding that commitment and working together to lay the foundation for future generations of Georgians to build careers, raise their families, and succeed in the communities they call home.”

In choosing Georgia, Audi cited speed-to-market, workforce, access to consumer markets, and proximity to an established automotive supply chain.

Developed and marketed by the Development Authority of Peach County in partnership with the Mid-Georgia Gateway JDA, comprised of Houston, Macon-Bibb, and Peach counties, over the last several years alongside the state, the Middle Georgia Megasite offers the speed-to-market requirements for Audi AG’s goals. Industrial utilities are adjacent to the site, and extensive due diligence reports have been completed, enabling the company to construct its brand-new facility on a rapid timeline.

“The decision by Audi realizes the vision we had for the Middle Georgia Megasite – an innovative, global automotive OEM that will position the region as a premier hub for innovation and industry,” said Roy Lewis, Chairman of the Mid-Georgia Gateway JDA and the Peach County Board of Commissioners. “When we formed the Mid-Georgia Gateway JDA, we set out to build a more resilient regional economy and secure major projects that will benefit our families and our workforce for decades. We are excited to continue conversations with Audi, the State of Georgia, and countless regional and state partners to build out programs that will prepare Georgians for the high-skill jobs of the future.” 

Georgia Quick Start will work with Audi to develop a customized training curricula and design a designated training facility. It will also partner with local campuses in the Technical College System of Georgia to begin employee instruction on tailored curriculum as the training facility is constructed. Competitive wages for all roles will be well-paying in the local market.

The Middle Georgia Megasite is well-positioned for connectivity to domestic and international markets. Both the Port of Savannah and the Port of Brunswick can easily be reached by rail in less than 5 hours. The site has access to Norfolk Southern Class I rail.  The busiest and most efficient passenger airport in the world, Hartsfield-Jackson Atlanta International Airport, is a 90-minute drive, and two regional airports are within 25 minutes of the Middle Georgia Megasite.

“We are excited to welcome Audi as a neighbor,” said Mark Sanchez, CEO of Southern Orchard Management. “We are so proud to work with Peach County, the Mid-Georgia Gateway JDA, and the State of Georgia on the Middle Georgia Megasite, because it has given us an opportunity to be part of a historic moment for the very community that has supported our own growth and success over the years. We hope that in the future, when people think of Audi, they think of Georgia peaches, too!” 

The Georgia Department of Economic Development (GDEcD) was represented by Global Commerce Assistant Director Virginia Sengewald; in partnership with the Mid-Georgia Gateway JDA, which includes Houston, Macon-Bibb, and Peach counties; the Technical College System of Georgia; Georgia Quick Start; University System of Georgia; Georgia Department of Transportation; Georgia Ports Authority; Georgia Environmental Protection Division of the Georgia Department of Natural Resources; Norfolk Southern; Georgia’s Germany-based Europe Office; and Georgia Power.

“Audi’s decision to establish its first U.S. manufacturing facility in Georgia is a historic milestone for our state and a transformational opportunity for Middle Georgia,” said GDEcD Commissioner Pat Wilson. “Georgia’s success is built on long-term investments, trusted international relationships, and partnerships that bring communities together around a shared vision for the future. The relationships we began building decades ago, combined with the work our state and local partners have done to prepare this site, have positioned the region to compete for a project of this scale. Ultimately, this is why we do what we do, particularly in rural communities. Economic development is about more than the jobs and investment announced today. It is about strengthening communities, creating opportunities for families, and ensuring that future generations can build their lives and their futures close to home. We look forward to building a lasting partnership with Audi and the communities of Middle Georgia.”

About Audi AG

Audi combines premium mobility with technological progress and pioneering design. For more than five decades, “Vorsprung durch Technik” has embodied Audi’s technological ambitions. Audi offers a broad portfolio of premium vehicles for different customer needs and regional requirements. The Audi Group operates in more than 110 markets, manufactures vehicles at 21 production sites in twelve countries, and employs more than 88,000 people worldwide. The brand’s history dates back to 1909. Since 2026, Audi has also competed in Formula 1 with its factory team. In addition to the Audi brand, the Audi Group includes the sports-car manufacturer Lamborghini, the luxury brand Bentley, and the motorcycle manufacturer Ducati. Find out more about the Audi Group here.

About the Mid-Georgia Gateway JDA

The Mid-Georgia Gateway Joint Development Authority (MGGJDA) is a unified regional partnership between Peach, Houston, and Macon-Bibb counties. By combining strategic resources and workforce pipelines, MGGJDA offers a seamless, comprehensive solution for major industrial prospects. MGGJDA’s primary mission is the collaborative development and marketing of the Middle Georgia Megasite located in Peach County. Through this three-county partnership, incoming businesses receive dedicated support from site acquisition to long-term workforce recruitment. For inquiries and more information, please visit mggjda.com.

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Oct 10 | Blue Bird Invests $300 Million in Peach County

 

ATLANTA – October 21, 2026 – Governor Brian P. Kemp today announced that Blue Bird Corporation (Blue Bird), a technology leader and innovator of school buses, is expanding its existing footprint in Peach County. The company plans to invest an estimated $300 million in a new manufacturing facility in Fort Valley, creating 375 new jobs over the next three years.

“For nearly 100 years, Blue Bird has been an incredible part of Georgia’s story, and now that story will continue to be written for years to come,” said Governor Brian Kemp. “We are proud when our long-time partners can grow and adapt to changing markets right here in the Peach State, and this expansion is the latest example that our pro-business environment is fostering sustained success for our business partners. I want to congratulate Blue Bird, Fort Valley, and Peach County on this announcement and their continued prosperity.”

Blue Bird school buses are available in a wide range of options and configurations to meet the diverse needs of school districts worldwide. The company has set industry standards through innovative design, engineering excellence, and advanced manufacturing capabilities, and currently supports more than 1,900 employees in Georgia.

“Georgia is where Blue Bird was born, and it has been our home for nearly 100 years. Every bus that rolls out of our plant carries the pride of the people across Middle Georgia who build it,” said John Wyskiel, President and CEO of Blue Bird Corporation. “Our new facility in Fort Valley is our way of investing back into the community where we will continue to build more of the safe, dependable buses that school districts rely on, so we can keep getting children to school safely for the next hundred years.”

Blue Bird will convert a former manufacturing site for diesel-powered motorhomes at 401 Wanderlodge Way in Fort Valley into a new facility to build buses of all powertrains. The new, 1-million-square-foot manufacturing facility will produce Type C school buses, including diesel, gasoline, propane, and electric-powered models. Construction is expected to begin in Q1 2027. The company will be hiring for manufacturing, operations, and technician roles. To learn more about Blue Bird, including where interested individuals can apply for jobs, visit www.blue-bird.com/careers.

“For generations, Fort Valley has helped Blue Bird move America forward. Today, Blue Bird is helping Fort Valley move toward a new century of possibilities,” said Fort Valley Mayor Shakeena B. Reeves. “May the next 100 years be defined not only by the buses we manufacture, but by the families we strengthen, the opportunities we create, and the future we build together.”

“Peach County is proud to be home to Blue Bird, and this massive $300 million expansion and creation of 375 new jobs is a monumental win for our entire community,” said Commissioner Roy Lewis, Peach County Board of Commissioners. “This investment underscores the strength of our local workforce and our collaborative partnership with state and local leaders. We look forward to seeing Blue Bird continue to thrive right here in Fort Valley.”

Regional Project Manager Candice Scott represented the Georgia Department of Economic Development’s (GDEcD) Global Commerce team on this competitive project in partnership with the Development Authority of Peach County and Georgia Quick Start.

“Since 1927, Blue Bird has been one of Georgia’s longest-standing automotive manufacturers, evolving with the industry while continuing to grow in Fort Valley and Middle Georgia,” said GDEcD Commissioner Pat Wilson. “For nearly 100 years, families across America have placed their trust in Blue Bird every school day, entrusting these buses to safely carry their children to and from school. It’s remarkable to see that legacy continuing to create jobs and opportunity in a rural Georgia community, and to see Blue Bird continuing to invest and grow in the place it has called home for generations. Congratulations to Blue Bird on its upcoming centennial and to our local partners in Fort Valley and Peach County who have helped make this remarkable legacy possible.”

About Blue Bird Corporation

Blue Bird is recognized as a technology leader and innovator of school buses since its founding in 1927. Their dedicated team members design, engineer, and manufacture school buses with a singular focus on safety, reliability, and durability. School buses carry the most precious cargo in the world – 25 million children twice a day – making them the most trusted mode of student transportation. The company is a proven leader in low-and-zero-emission school buses with more than 25,000 propane, natural gas, and electric-powered buses sold. Blue Bird is transforming the student transportation industry through cleaner energy solutions. For more information on Blue Bird’s complete product and service portfolio, visit www.blue-bird.com.

 

 

 

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Call: (478) 825-3826 or peachcountydevelopment@ymail.com425 James E. Khoury DriveUnit BFort Valley, Georgia 31030