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How Georgia Became A Surprising Bright Spot In The U.S. Solar Industry

June 25, 2019
NPR - Andrea Hsu and Mary Louise Kelly

 

An aerial view of the 52-megawatt solar farm built by Silicon Ranch in Hazlehurst, Ga. Ever cheaper and better solar technology, available land and lots of sunshine are driving demand for massive, utility-scale solar projects across the American Southeast.

Silicon Ranch

Updated at 3:22 p.m. ET

In northern Georgia, near the Tennessee line, the city of Dalton made its fame as the carpet capital of the world. These days, a more accurate title would be floor covering capital of the world. It has diversified into hardwood, tile, laminate and other materials.

And in a big move last year, Dalton added a new industry to its manufacturing mix: the largest solar panel assembly plant in the Western hemisphere, a $150 million investment.

This is just one sign that in Georgia, solar is booming.

And it's not for the reasons you might expect. Like most states in the Southeast, Georgia doesn't have the kind of state-level mandates that have propelled the growth of renewable energy in other parts of the country. Nor is it because of a groundswell of public concern over climate change or the need to curb greenhouse gases.

Instead, there are powerful market forces at work. The U.S. is the second-largest market for solar in the world, after China. Ever cheaper and better solar technology, available land and lots of sunshine are driving demand for massive, utility-scale solar projects across the American Southeast.

"This is the largest region for solar installations in the next five years," says Scott Moskowitz, director of strategy and market intelligence for Hanwha Q Cells America.

Don't see the graphic above? Click here.

Headquartered in Seoul, South Korea, Hanwha showed up in Dalton in early 2018, says Mayor Dennis Mock. "They knew we were good for manufacturing jobs and plenty of them," he says.

Georgia's then-Gov. Nathan Deal announced the plant in May 2018, four months after President Trump imposed a 30% tariff on solar panel imports. The plant began shipping panels in February 2019.

Today, the Dalton plant runs 24/7, employing 600 American workers who operate the high-tech assembly lines imported by Hanwha from Korea. The solar cells — the parts that actually convert sunlight into electricity — are also manufactured in Korea. They are not currently subject to tariffs, but they could be next year, when a quota on cell imports will likely be reached. Operating at capacity, the factory is now assembling 10,000 panels a day.

"Tariffs have made it such that for the time being, this is the most attractive place to assemble panels for use in the U.S. market," says Moskowitz. "The vast majority of these will end up in projects in the U.S."

 

The Hanwha Q Cells assembly plant in Dalton, Ga., assembles 10,000 solar panels a day. The factory was announced at the end of May 2018 and production began in January 2019.

Hanwha Group

One of those projects is a new Facebook data center that's under construction in Newton County, Ga., about 45 miles east of Atlanta. Data centers represent more than 90% of Facebook's energy demand, says Paul Clements, the company's director of energy and infrastructure, and even with an energy-efficient design, this one is projected to use the same amount of electricity as a small- to mid-size city.

Access to renewable energy at a competitive price is a big part of what brought Facebook to Georgia, Clements says.

"We have to have access to 100% renewable energy for our facilities. If we're unable to achieve that, we won't locate in that region," he says.

In fact, Facebook has set a goal of reaching 100% renewable energy for all its operations in 2020, and Clements expects it will get there. (To be clear, "100% renewable" is measured on an annual basis, not an hourly basis; Facebook contracts for more renewable energy than it anticipates it will use in a year.)

The cost of installing solar has fallen by more than 70% in the past decade, according to the Solar Energy Industries Association. With that dramatic a drop in price, solar is now cost-competitive with traditional forms of energy, even natural gas. Federal tax credits enacted in 2006 also have been helpful.

"We've found that when we go into new regions and are able to access renewable energy, that we typically are able to achieve lower electricity rates than we would through a normal nongreen energy solution," Clements says.

In Georgia, the company that's providing Facebook's access to solar is Walton EMC, an electric cooperative based outside Monroe, Ga.

As recently as 2010, Walton EMC relied on coal for almost half of its energy production. Now, natural gas is the dominant source. Renewables make up a tiny fraction — less than 1% of the mix. However, with the solar projects coming online for Facebook, renewables will jump to somewhere between 15% and 20%, according to Greg Brooks, Walton EMC's community and public relations director.

And all signs point to continued growth. As word of the Facebook deal has gotten out, Brooks says, Walton EMC has gotten inquiries from other like-minded companies.

A lot of land is needed for solar farms big enough to power a Facebook data center. And land in northern Georgia is expensive. As a result, the solar boom is reaching Early County in the state's farthest southwest corner — peanut, corn and cotton country.

 

A row of solar panels is installed at Silicon Ranch's latest project outside Blakely, Ga. This 102.5-megawatt power plant will generate electricity for Facebook's new data center in Newton County, Ga., 200 miles away.

Johnathon Kelso for NPR

County officials first got word of interest from solar developers about five years ago. Solar companies had used historical data to pinpoint where they could get good sunlight on large tracts of land near transmission lines. At first, developers came with offers to lease farmland for solar projects, a proposition that made landowners unfamiliar with the industry uneasy.

Then last year, Steve Singletary, whose family has owned land in Early County since the 1930s, got a different kind of offer, one he couldn't turn down. Nashville-based Silicon Ranch wanted to buy 1,400 acres, about a quarter of his family's land, to build one of the solar farms that would power the Facebook data center, 200 miles away.

"Hate to see it go," Singletary says, "but things change, and it was a golden opportunity. So we took advantage of it." The timing was right, he explains, since no one in his family farms anymore — they'd been renting the land out to others. The money was good, and the terms seemed sound, he says.

An aerial view of the construction site for Silicon Ranch's new solar farm. The company is building around existing ponds and wetlands and will keep a vegetative barrier so that the solar panels will not be visible from the road.

Ron Vuocolo/Silicon Ranch

Absent from the discussion with Silicon Ranch was any mention of climate change. It wouldn't have swayed him anyway.

"The world's not coming to an end next week because of climate change," Singletary says. "I'm just skeptical of the whole thing. To me, it's played up way more than the effect it's actually having."

Had there been a golden opportunity to sell a piece of his land for a nuclear plant or a coal plant, Singletary says he probably would have taken that, too.

The transformation of his farm is happening quickly. The last crops were harvested in the fall of 2018, and several months later, construction crews moved in and began preparing the land for what will be 355,124 solar panels, shipped from Hanwha Q Cells in Dalton. The plan is to send power to the grid by the end of 2019. Already, steel posts rise from the ground in neat rows, and giant cardboard boxes holding stacks of solar panels dot the landscape.

Nick de Vries, vice president of technology and asset management for Silicon Ranch, says one of the beauties of solar is how fast it can all come together.

"You can build a large power plant ... within a year," he says. "Year over year, as we've matured, as we've industrialized, we are now able to deliver energy at very competitive prices."

It also helps to have supply lines close by. De Vries, who worked on his first solar project in Georgia in 2013, says they used to ship materials from elsewhere in the country. That has changed with the opening of the Dalton assembly plant, among other suppliers that have cropped up in recent years.

"Now we can source more and more of the different parts that go into this construction locally — either from within the state or surrounding states. This shortens our lead times," he says. "That's important for business."

Mike Newberry stands next to the center pivot irrigation system that waters his peanut crop. A fourth-generation farmer, he is the last in his family to farm. His only child, a daughter, has a career as a physical therapist.

Johnathon Kelso for NPR

This project is bringing badly needed tax revenue to Early County, where the poverty rate is about 27%. June Merritt, chair of the Early County Board of Commissioners, estimates that $8 million will come into the county in the form of taxes over the next 25 years, which is a tremendous relief, she says. Of that, $5 million will go to the school system. Additionally, Silicon Ranch is providing college scholarships for students who want to pursue a career in the solar industry.

"There's no downside. I don't see how it could be," Merritt says. "We don't have pollution. We don't have smell. You know, there's just nothing. They're just there."

Mike Newberry is chair of the Early County Development Authority and a peanut farmer himself. And like Steve Singletary, he says people in the area don't really think about where their electricity comes from.

He couldn't care less, he says, laughing: "I want it the cheapest."

At the same time, Newberry sees the new opportunities as encouraging. "There are people in industries who want [solar]. And if we can help them get their need, then it's mighty good for us," he says.

In neighboring Clay County, Newberry's childhood friend Will Harris is convinced that turning farmland over to solar production doesn't mean you have to take it out of agriculture entirely.

Will Harris, a fourth-generation cattleman and the owner of White Oak Pastures, sits in his office in downtown Bluffton, Ga. In earlier times, Harris sold fertilizers and pesticides. Today, he practices regenerative land management, restoring cycles of nature to land degraded by industrialized processes.

Johnathon Kelso for NPR

Harris is also the rare farmer in the area who believes agriculture, solar and sustainability can go hand in hand. For the past two decades, Harris has been practicing regenerative land management on his farm, White Oak Pastures, which has been in his family since 1866.

When he learned about what Silicon Ranch was doing next door, he had an idea. The company would need to hire someone to take care of the land that they'd just purchased. Why not him, using regenerative farming techniques?

"We look for symbiotic relationships and this is one of them," Harris explains. "You've got Silicon Ranch, who are wonderful technology people, who have figured out how to capture energy from the sun and put it through a wire. Those engineers, by their own admission, are not good land stewards."

"Above those panels is their expertise. Below the surface of the soil is ours," Harris says.

Harris and Silicon Ranch are putting together a plan to rotate animal species around the solar farm, possibly cattle and sheep. The animals would graze on grass and weeds and naturally fertilize the land with their manure. In between grazing periods, the land would have time to recover. Grazing in this way could prevent erosion and, down the road, potentially sequester carbon in the soil, as Harris has achieved on his own land. But it could take years.

"When they give us access to the land, it's going to be really depleted," Harris says. "We don't know how much carrying capacity it's got for a while. We don't know what to expect down there."

Will Harris stops to check on a herd of cattle on his farm, White Oak Pastures. The consulting firm Quantis conducted a carbon footprint evaluation of the farm and found its pastures could be capturing more carbon than its cows are emitting. When grass is allowed to grow on the pastures, it puts down deep roots, storing carbon in the soil that it draws out of the atmosphere.

Johnathon Kelso for NPR

For now, the construction site remains dusty and dry. A water truck makes the rounds, spraying the ground with water to keep clouds of dirt from enveloping the workers when construction equipment rolls by.

Come back in six months, says Nick de Vries, and this place will be transformed.

"You will see a sea of glass, silicon and steel," he says, looking out over this sunny, southwest Georgia landscape.

And soon after, if Will Harris has his way, acre after acre of healthy pasture, a sign of an ecosystem restored.

CorrectionJune 24, 2019

 

In a previous version of this story, Will Harris is quoted incorrectly as referring to "caring capacity." In fact, he said "carrying capacity."

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News and Events

Oct 10 | Gov. Kemp: Audi AG Selects Georgia to Invest $4 Billion in First US Manufacturing Facility

 

ATLANTA – Governor Brian P. Kemp and Gernot Döllner, CEO and Chairman of the Board of Management of AUDI AG, announced that Audi will open its first U.S. manufacturing facility in the State of Georgia. Headquartered in Ingolstadt, Germany, Audi plans to invest approximately $4 billion in a state-of-the-art manufacturing facility at the Middle Georgia Megasite, delivering approximately 4,500 new jobs to middle Georgia.

“We are proud that Audi has selected Georgia as the home of their first U.S. manufacturing facility, delivering truly historic investment and jobs to middle Georgia,” said Governor Brian Kemp. “Following the success we've enjoyed with other megasites, we purchased and made more improvements to the Middle Georgia Megasite for just this purpose: to bring a job-creating, high-caliber automotive manufacturer to this region. I want to thank the countless professionals from Peach, Macon-Bibb, and Houston counties in the Mid-Georgia Gateway JDA who helped make this happen. We are excited for hardworking Georgians in Peach County and the entire middle Georgia region to benefit from this project for decades to come. On behalf of the State of Georgia, we are honored to welcome Audi to our state!” 

“We have much greater ambitions for Audi in America, and Georgia will play a central role in making them a reality. With its strong business environment, skilled workforce, and shared ambition, the state is an ideal partner for Audi,” said CEO Döllner. “We are proud to bring our engineering excellence and pioneering spirit to Georgia. Together, we want to create something that goes far beyond a manufacturing plant: a new home for Audi in America, opportunities for thousands of people and a strong foundation for long-term growth. This investment will bring us closer to our customers and strengthen Audi's competitiveness around the world.”

With cutting-edge premium SUVs tailored to North American customers and manufactured locally, Audi aims to unlock significant growth potential in one of the world's most important premium markets. Audi expects to begin grading in 2027 and construction on the new facility in 2028. Full production is expected in 2031 at an annual capacity of 200,000 units.

The facility will be designed around Audi’s future manufacturing requirements, with a focus on efficiency, flexibility, and the ability to respond to evolving customer needs and market demand.

The company is known for its sporty vehicles, progressive design, high build quality, and the slogan “Vorsprung durch Technik” (Progress through Technology). The Audi Group also includes the brands Bentley, Lamborghini, and Ducati.

“We invest in our workforce programs to create opportunities for Georgians,” said Lt. Gov. Burt Jones. “Governor Kemp’s leadership has positioned Georgia as the home for world-class companies. Congratulations to Peach, Houston, and Macon-Bibb counties for the future they are building together. Projects like these help small businesses, school systems, and local governments provide more services to local residents, and we look forward to seeing them working within their communities to capitalize on this opportunity.” 

“Georgia has a strong commitment to managing our resources wisely and planning responsibly for the future as we work to bring good-paying jobs and economic opportunity to rural communities across our state,” said Speaker Jon Burns. “I applaud Peach, Houston, and Macon-Bibb counties for upholding that commitment and working together to lay the foundation for future generations of Georgians to build careers, raise their families, and succeed in the communities they call home.”

In choosing Georgia, Audi cited speed-to-market, workforce, access to consumer markets, and proximity to an established automotive supply chain.

Developed and marketed by the Development Authority of Peach County in partnership with the Mid-Georgia Gateway JDA, comprised of Houston, Macon-Bibb, and Peach counties, over the last several years alongside the state, the Middle Georgia Megasite offers the speed-to-market requirements for Audi AG’s goals. Industrial utilities are adjacent to the site, and extensive due diligence reports have been completed, enabling the company to construct its brand-new facility on a rapid timeline.

“The decision by Audi realizes the vision we had for the Middle Georgia Megasite – an innovative, global automotive OEM that will position the region as a premier hub for innovation and industry,” said Roy Lewis, Chairman of the Mid-Georgia Gateway JDA and the Peach County Board of Commissioners. “When we formed the Mid-Georgia Gateway JDA, we set out to build a more resilient regional economy and secure major projects that will benefit our families and our workforce for decades. We are excited to continue conversations with Audi, the State of Georgia, and countless regional and state partners to build out programs that will prepare Georgians for the high-skill jobs of the future.” 

Georgia Quick Start will work with Audi to develop a customized training curricula and design a designated training facility. It will also partner with local campuses in the Technical College System of Georgia to begin employee instruction on tailored curriculum as the training facility is constructed. Competitive wages for all roles will be well-paying in the local market.

The Middle Georgia Megasite is well-positioned for connectivity to domestic and international markets. Both the Port of Savannah and the Port of Brunswick can easily be reached by rail in less than 5 hours. The site has access to Norfolk Southern Class I rail.  The busiest and most efficient passenger airport in the world, Hartsfield-Jackson Atlanta International Airport, is a 90-minute drive, and two regional airports are within 25 minutes of the Middle Georgia Megasite.

“We are excited to welcome Audi as a neighbor,” said Mark Sanchez, CEO of Southern Orchard Management. “We are so proud to work with Peach County, the Mid-Georgia Gateway JDA, and the State of Georgia on the Middle Georgia Megasite, because it has given us an opportunity to be part of a historic moment for the very community that has supported our own growth and success over the years. We hope that in the future, when people think of Audi, they think of Georgia peaches, too!” 

The Georgia Department of Economic Development (GDEcD) was represented by Global Commerce Assistant Director Virginia Sengewald; in partnership with the Mid-Georgia Gateway JDA, which includes Houston, Macon-Bibb, and Peach counties; the Technical College System of Georgia; Georgia Quick Start; University System of Georgia; Georgia Department of Transportation; Georgia Ports Authority; Georgia Environmental Protection Division of the Georgia Department of Natural Resources; Norfolk Southern; Georgia’s Germany-based Europe Office; and Georgia Power.

“Audi’s decision to establish its first U.S. manufacturing facility in Georgia is a historic milestone for our state and a transformational opportunity for Middle Georgia,” said GDEcD Commissioner Pat Wilson. “Georgia’s success is built on long-term investments, trusted international relationships, and partnerships that bring communities together around a shared vision for the future. The relationships we began building decades ago, combined with the work our state and local partners have done to prepare this site, have positioned the region to compete for a project of this scale. Ultimately, this is why we do what we do, particularly in rural communities. Economic development is about more than the jobs and investment announced today. It is about strengthening communities, creating opportunities for families, and ensuring that future generations can build their lives and their futures close to home. We look forward to building a lasting partnership with Audi and the communities of Middle Georgia.”

About Audi AG

Audi combines premium mobility with technological progress and pioneering design. For more than five decades, “Vorsprung durch Technik” has embodied Audi’s technological ambitions. Audi offers a broad portfolio of premium vehicles for different customer needs and regional requirements. The Audi Group operates in more than 110 markets, manufactures vehicles at 21 production sites in twelve countries, and employs more than 88,000 people worldwide. The brand’s history dates back to 1909. Since 2026, Audi has also competed in Formula 1 with its factory team. In addition to the Audi brand, the Audi Group includes the sports-car manufacturer Lamborghini, the luxury brand Bentley, and the motorcycle manufacturer Ducati. Find out more about the Audi Group here.

About the Mid-Georgia Gateway JDA

The Mid-Georgia Gateway Joint Development Authority (MGGJDA) is a unified regional partnership between Peach, Houston, and Macon-Bibb counties. By combining strategic resources and workforce pipelines, MGGJDA offers a seamless, comprehensive solution for major industrial prospects. MGGJDA’s primary mission is the collaborative development and marketing of the Middle Georgia Megasite located in Peach County. Through this three-county partnership, incoming businesses receive dedicated support from site acquisition to long-term workforce recruitment. For inquiries and more information, please visit mggjda.com.

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Oct 10 | Blue Bird Invests $300 Million in Peach County

 

ATLANTA – October 21, 2026 – Governor Brian P. Kemp today announced that Blue Bird Corporation (Blue Bird), a technology leader and innovator of school buses, is expanding its existing footprint in Peach County. The company plans to invest an estimated $300 million in a new manufacturing facility in Fort Valley, creating 375 new jobs over the next three years.

“For nearly 100 years, Blue Bird has been an incredible part of Georgia’s story, and now that story will continue to be written for years to come,” said Governor Brian Kemp. “We are proud when our long-time partners can grow and adapt to changing markets right here in the Peach State, and this expansion is the latest example that our pro-business environment is fostering sustained success for our business partners. I want to congratulate Blue Bird, Fort Valley, and Peach County on this announcement and their continued prosperity.”

Blue Bird school buses are available in a wide range of options and configurations to meet the diverse needs of school districts worldwide. The company has set industry standards through innovative design, engineering excellence, and advanced manufacturing capabilities, and currently supports more than 1,900 employees in Georgia.

“Georgia is where Blue Bird was born, and it has been our home for nearly 100 years. Every bus that rolls out of our plant carries the pride of the people across Middle Georgia who build it,” said John Wyskiel, President and CEO of Blue Bird Corporation. “Our new facility in Fort Valley is our way of investing back into the community where we will continue to build more of the safe, dependable buses that school districts rely on, so we can keep getting children to school safely for the next hundred years.”

Blue Bird will convert a former manufacturing site for diesel-powered motorhomes at 401 Wanderlodge Way in Fort Valley into a new facility to build buses of all powertrains. The new, 1-million-square-foot manufacturing facility will produce Type C school buses, including diesel, gasoline, propane, and electric-powered models. Construction is expected to begin in Q1 2027. The company will be hiring for manufacturing, operations, and technician roles. To learn more about Blue Bird, including where interested individuals can apply for jobs, visit www.blue-bird.com/careers.

“For generations, Fort Valley has helped Blue Bird move America forward. Today, Blue Bird is helping Fort Valley move toward a new century of possibilities,” said Fort Valley Mayor Shakeena B. Reeves. “May the next 100 years be defined not only by the buses we manufacture, but by the families we strengthen, the opportunities we create, and the future we build together.”

“Peach County is proud to be home to Blue Bird, and this massive $300 million expansion and creation of 375 new jobs is a monumental win for our entire community,” said Commissioner Roy Lewis, Peach County Board of Commissioners. “This investment underscores the strength of our local workforce and our collaborative partnership with state and local leaders. We look forward to seeing Blue Bird continue to thrive right here in Fort Valley.”

Regional Project Manager Candice Scott represented the Georgia Department of Economic Development’s (GDEcD) Global Commerce team on this competitive project in partnership with the Development Authority of Peach County and Georgia Quick Start.

“Since 1927, Blue Bird has been one of Georgia’s longest-standing automotive manufacturers, evolving with the industry while continuing to grow in Fort Valley and Middle Georgia,” said GDEcD Commissioner Pat Wilson. “For nearly 100 years, families across America have placed their trust in Blue Bird every school day, entrusting these buses to safely carry their children to and from school. It’s remarkable to see that legacy continuing to create jobs and opportunity in a rural Georgia community, and to see Blue Bird continuing to invest and grow in the place it has called home for generations. Congratulations to Blue Bird on its upcoming centennial and to our local partners in Fort Valley and Peach County who have helped make this remarkable legacy possible.”

About Blue Bird Corporation

Blue Bird is recognized as a technology leader and innovator of school buses since its founding in 1927. Their dedicated team members design, engineer, and manufacture school buses with a singular focus on safety, reliability, and durability. School buses carry the most precious cargo in the world – 25 million children twice a day – making them the most trusted mode of student transportation. The company is a proven leader in low-and-zero-emission school buses with more than 25,000 propane, natural gas, and electric-powered buses sold. Blue Bird is transforming the student transportation industry through cleaner energy solutions. For more information on Blue Bird’s complete product and service portfolio, visit www.blue-bird.com.

 

 

 

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