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NAFTA Debate Explores Need to Balance Free, Fair Trade for Georgia

July 31, 2019
Trevor Williams - Global Atlanta

Mexican Consul General Javier Diaz de Leon addresses changes to USMCA and the importance for Georgia at "Navigating a New NAFTA", a forum organized in part by Global Atlanta. Photo: Mexican Consulate General

Talking trade today — and especially NAFTA — often means maintaining civil discourse or delving into details, but rarely both. 

Getting too far into the weeds can lead to one side crying foul about specific disadvantages, while tiptoeing to avoid partisan passions can lead to only superficial discussion of real issues. 

Speakers from a variety of industries at Global Atlanta’s “Navigating a New NAFTA” discussion July 27 struck a balance between these two seemingly conflicting extremes as they plumbed the depths of the yet-to-be-enacted U.S.-Mexico-Canada Agreement in front of a luncheon audience of 50-plus. 

The discussion came as congressional leaders worked to hash out a plan to put the USMCA up for a vote in Congress. Republicans had wanted a vote before the August recess, while Democrats sought to address concerns over enforcement of labor and environmental standards. Mexico, which has already ratified the deal, says it will not reopen negotiations. Canada has voiced a similar posture. President Trump has provided his 30-day notice to Congress that he plans to submit the deal for a vote. 

Gary Black, Georgia’s agriculture commissioner, injected a sense of realism into the Atlanta forum, which was co-organized with the Consulate General of Mexico at the offices Smith, Gambrell & Russell to give a glimpse at how the sweeping new trade deal affects key Georgia industries.

Mr. Black, a Republican, has been at odds with the Trump administration (and former Georgia governor and now USDA Secretary Sonny Perdue) over the deal, which Mr. Black previously said would be tantamount to hanging “going out of business” signs on the doors of many Georgia growers. 

For his part, Mr. Perdue made headlines when striking back in an op-ed at a UGA study funded by the Georgia Fruit and Vegetable Growers Association, which outlined possible job losses from USMCA as a result of its failure to win new protections for small-scale farmers. 

At issue, for Mr. Black at least, are the Mexican government’s supposed plans to back the planting of about about 2.4 million acres of acreage for fresh fruits, vegetables and tree nuts, exacerbating existing concerns that the country can undercut American pricing through artificial measures ranging from direct support to less-strenuous labor and environmental standards. 

NAFTA may have meant 20-plus years of gains for U.S. agriculture as a whole, but not all growers were equally protected in the eyes a massive trade deal that made inroads for American commodity crops like corn and soybeans, to the chagrin of many Mexican farmers at the time. 

“My perspective is that when you kind of look at it with a broad brush when you say that it’s good for American agriculture, you can pull some statistics that prove that,” Mr. Black said. 

But the numbers paper over the acute losses borne by many smaller-scale farmers around the Southeast U.S., Mr. Black said. 

“There was a tomato industry in Florida pre-NAFTA; now there’s not. There was a strawberry industry that is now fading fast. There is a Georgia blueberry industry that leads the nation and has been [leading] really even prior to this agreement — which will pass. Yet we have Mexican blueberries in Alma, Ga., in the middle of our season in the big-box stores, and everybody is wondering why.”

Seated next to Mexican Consul General Javier Diaz de Leon on a panel, Mr. Black said he’s not afraid for Georgians to compete on a level playing field, and he’s not advocating for banning foreign produce, which plays a key role filling seasonal gaps for consumers. But he wanted to see some “windows of protection” in the deal that didn’t materialize. Trade should be “fit” as well as “free,” he said. 

Mexican Consul General Javier Diaz de Leon addresses changes to USMCA and the importance for Georgia at “Navigating a New NAFTA”, a forum organized in part by Global Atlanta. Photo: Mexican Consulate General

Mr. Diaz, meanwhile, stuck with a barrage of macro-level stats, saying the effects of trade deals are best viewed from a high-level vantage point. He noted that not all Mexicans were thrilled with a deal in the mid-1990s that many saw as encroaching on their sovereignty. 

But overall, the deal fundamentally opened Mexico’s economy to the world. Now it has 10 free trade agreements covering 45 countries, an achievement the consul general said would not have happened without NAFTA prying open the once-protectionist market. 

“When it comes to the agribusiness sector, it is essential to set the record straight. Canada and Mexico are the top export markets for U.S. agriculture, totaling a combined $40 billion in 2018. In fact, more than 29 percent of all U.S. farm and food exports went to its North American neighbors last year,” Mr. Diaz said. “(NAFTA) has been successful for the producers of corn, prepared foods, fresh fruits such as apples, soybeans, pork, dairy, poultry and egg farms, beef, among others. Moreover, it supports 330,000 jobs in the United States.”

And that’s just on the agriculture side. Mr. Diaz said 6 million jobs in the U.S. depend on overall trade with Mexico alone. 

“Six million people — that is basically the equivalent of every single person living in Tennessee right now,” Mr. Diaz said, noting the complementary nature of goods made in the U.S. and Mexico. 

Car components, for instance, cross the border multiple times before assembly plants spit out a finished product. That means there is no car that is made solely in one of the three NAFTA countries, he said. 

The auto sector was one in which the Trump administration won some major changes relative to the Trans-Pacific Partnership. USMCA’s rules of origin require 75 percent of a car’s parts to be sourced from North America to qualify for tariff advantages, up from 62.5 percent in NAFTA. The Trump administration also lobbied for a provision that would require 40 to 45 percent of a car’s value be produced by workers making $16 an hour or more — a move clearly aimed at Mexico’s lower-cost labor force. Mexico also had to reform its labor laws to comply with the terms of USMCA. See a bulleted list of changes on Vox.com here

Working together leads to better North American competitiveness and higher employment overall, Mr. Diaz said. In Georgia, 330,000 jobs are dependent on U.S.-Mexico trade and investment, with about 22,558 of them in manufacturing, according to the National Association of Manufacturers. 

Forest products is another sector that has benefited from NAFTA, said Andres Villegas, president and CEO of the Georgia Forestry Association. 

The U.S. has seen NAFTA-region exports of pulp, paper, timber and other forestry products balloon to $10.1 billion from just $3.2 billion at the time of the deal’s enactment. 

Georgia, which has more planted acreage than any other state and exports about a fifth of the nation’s pulp and paper, has benefited proportionally. 

“Forestry has always been an integral part of not only our economy but also our culture in the state of Georgia,” Mr. Villegas said. “An integral part of that is markets. We have to be able to take those trees somewhere and turn them into something and send that something somewhere else.”

Companies like WestRock, Georgia-Pacific and Graphic Packaging — all with major operations or headquarters in Georgia — have seen gains from the growth in trade, and not just in consumer products like toilet paper. An uptick in manufacturing means they have customers all throughout the supply chain — Mr. Villegas pointed to Amazon delivery boxes that have grown with e-commerce, along with the cardboard used to ship a Mexico-made refrigerator back into the U.S. 

One major concern in NAFTA from the forestry perspective was the protection of companies in the region from having their assets expropriated by governments, he said, giving as an example the case of  AbitibiBowater in Nova Scotia. 

NAFTA’s Chapter 11 allows companies to claim damages from such activity in cases that were decided by an arbitration tribunal — a process known as investor-state dispute resolution. 

Such provisions have become controversial in recent trade negotiations, with opponents on both the left and right, as many arguing that they constitute a loss of sovereignty by allowing unelected and unaccountable lawyers to override national laws deemed to have harmed foreign investors. 

But UGA Terry College of Business assistant professor Tim Samples said that argument doesn’t hold water — at least as it refers to the U.S., which has never lost an ISDS case globally. 

That’s why it baffled him to see the U.S. give up those protections in the USMCA in what he called a “massive unforced error that relies on a zero-sum view of foreign direct investment.” ISDS was removed for U.S.-Canada disputes though it remains in place for cases in Mexico involving energy, telecommunications and a few other sectors. See this and more detail in a report by the Center for Strategic and International Studies

The panel of experts represented forestry, agriculture, manufacturing and the legal field. Global Atlanta Managing Editor Trevor Williams moderated the discussion.

“The United States is a massive capital exporter. This stuff never burns the United States,” said Mr. Samples, a legal studies scholar whose research focuses on the interaction between companies and sovereign states.

His latest research project shows that American companies have actually recouped about $4.6 billion under NAFTA, while losing “literally nothing.” In the forestry case, AbitibiBowater received a $123 million settlement from the Canadian federal government, which was required to make the payment even though it was the province that had expropriated the property. 

The bigger question in all this, Mr. Samples said, is why the U.S. has turned its back on free trade. He explained the phenomenon by noting that capitalism “creates its own opposition” — namely the loud voices of those who lost their livelihood, versus the much larger (and quieter) majority of people who saw modest improvements.

Lisa Winton, CEO and co-owner of Winton Machine, is trying to be that louder positive voice for trade.

“I guess I am the counterweight in this panel. I am fortunate enough for our company to be the one where the gains are allocated for free trade,” she said. 

Winton has made industrial machinery that bends tubular metal parts since its founding 21 years ago. Heating and air and refrigeration are key sectors, and many of the Suwanee-based company’s customers are just across the border in Mexico, where plants are modernizing.

“A company like mine who builds automation, we capitalize on that trade and NAFTA has been a good thing for us,” she said. 

Ms. Winton recently attended a roundtable on USMCA with Vice President Mike Pence and counterparts from 15 large and small manufacturers like Coca-Cola Co., Land O Lakes,Overstock.com and others. That event was followed by a National Association of Manufacturers fly-in in mid-July during which representatives from 132 companies visited 130 members of Congress to urge USMCA approval. NAM commends the deal’s changes on intellectual property, digital trade and expanded market access in some food and manufacturing sectors, like the Canadian dairy market. 

During the roundtable, Ms. Winton heard common concerns around uncertainty and said that executives from Emerson, which makes electric motors, said it could delay orders as a result of the murky business environment. That pricked her ears. 

“A small manufacturer like mine that exports to both Canada and Mexico — we’re seeing a slowdown,” Ms. Winton said. “When a large corporation like that can put a halt on orders, it has a direct impact on a small manufacturer like myself.”

She said she will be among those lobbying her congressional representatives to bring USMCA to a vote, and she doesn’t see passage as a given. 

A bipartisan group of House of Representatives members has drafted suggested compromises USMCA and is in dialogue with the U.S. Trade Representative that should continue through the six-week recess; the reported goal is to get to a quick consensus for a vote in September upon their return from the break.  

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News and Events

Oct 10 | Gov. Kemp: Audi AG Selects Georgia to Invest $4 Billion in First US Manufacturing Facility

 

ATLANTA – Governor Brian P. Kemp and Gernot Döllner, CEO and Chairman of the Board of Management of AUDI AG, announced that Audi will open its first U.S. manufacturing facility in the State of Georgia. Headquartered in Ingolstadt, Germany, Audi plans to invest approximately $4 billion in a state-of-the-art manufacturing facility at the Middle Georgia Megasite, delivering approximately 4,500 new jobs to middle Georgia.

“We are proud that Audi has selected Georgia as the home of their first U.S. manufacturing facility, delivering truly historic investment and jobs to middle Georgia,” said Governor Brian Kemp. “Following the success we've enjoyed with other megasites, we purchased and made more improvements to the Middle Georgia Megasite for just this purpose: to bring a job-creating, high-caliber automotive manufacturer to this region. I want to thank the countless professionals from Peach, Macon-Bibb, and Houston counties in the Mid-Georgia Gateway JDA who helped make this happen. We are excited for hardworking Georgians in Peach County and the entire middle Georgia region to benefit from this project for decades to come. On behalf of the State of Georgia, we are honored to welcome Audi to our state!” 

“We have much greater ambitions for Audi in America, and Georgia will play a central role in making them a reality. With its strong business environment, skilled workforce, and shared ambition, the state is an ideal partner for Audi,” said CEO Döllner. “We are proud to bring our engineering excellence and pioneering spirit to Georgia. Together, we want to create something that goes far beyond a manufacturing plant: a new home for Audi in America, opportunities for thousands of people and a strong foundation for long-term growth. This investment will bring us closer to our customers and strengthen Audi's competitiveness around the world.”

With cutting-edge premium SUVs tailored to North American customers and manufactured locally, Audi aims to unlock significant growth potential in one of the world's most important premium markets. Audi expects to begin grading in 2027 and construction on the new facility in 2028. Full production is expected in 2031 at an annual capacity of 200,000 units.

The facility will be designed around Audi’s future manufacturing requirements, with a focus on efficiency, flexibility, and the ability to respond to evolving customer needs and market demand.

The company is known for its sporty vehicles, progressive design, high build quality, and the slogan “Vorsprung durch Technik” (Progress through Technology). The Audi Group also includes the brands Bentley, Lamborghini, and Ducati.

“We invest in our workforce programs to create opportunities for Georgians,” said Lt. Gov. Burt Jones. “Governor Kemp’s leadership has positioned Georgia as the home for world-class companies. Congratulations to Peach, Houston, and Macon-Bibb counties for the future they are building together. Projects like these help small businesses, school systems, and local governments provide more services to local residents, and we look forward to seeing them working within their communities to capitalize on this opportunity.” 

“Georgia has a strong commitment to managing our resources wisely and planning responsibly for the future as we work to bring good-paying jobs and economic opportunity to rural communities across our state,” said Speaker Jon Burns. “I applaud Peach, Houston, and Macon-Bibb counties for upholding that commitment and working together to lay the foundation for future generations of Georgians to build careers, raise their families, and succeed in the communities they call home.”

In choosing Georgia, Audi cited speed-to-market, workforce, access to consumer markets, and proximity to an established automotive supply chain.

Developed and marketed by the Development Authority of Peach County in partnership with the Mid-Georgia Gateway JDA, comprised of Houston, Macon-Bibb, and Peach counties, over the last several years alongside the state, the Middle Georgia Megasite offers the speed-to-market requirements for Audi AG’s goals. Industrial utilities are adjacent to the site, and extensive due diligence reports have been completed, enabling the company to construct its brand-new facility on a rapid timeline.

“The decision by Audi realizes the vision we had for the Middle Georgia Megasite – an innovative, global automotive OEM that will position the region as a premier hub for innovation and industry,” said Roy Lewis, Chairman of the Mid-Georgia Gateway JDA and the Peach County Board of Commissioners. “When we formed the Mid-Georgia Gateway JDA, we set out to build a more resilient regional economy and secure major projects that will benefit our families and our workforce for decades. We are excited to continue conversations with Audi, the State of Georgia, and countless regional and state partners to build out programs that will prepare Georgians for the high-skill jobs of the future.” 

Georgia Quick Start will work with Audi to develop a customized training curricula and design a designated training facility. It will also partner with local campuses in the Technical College System of Georgia to begin employee instruction on tailored curriculum as the training facility is constructed. Competitive wages for all roles will be well-paying in the local market.

The Middle Georgia Megasite is well-positioned for connectivity to domestic and international markets. Both the Port of Savannah and the Port of Brunswick can easily be reached by rail in less than 5 hours. The site has access to Norfolk Southern Class I rail.  The busiest and most efficient passenger airport in the world, Hartsfield-Jackson Atlanta International Airport, is a 90-minute drive, and two regional airports are within 25 minutes of the Middle Georgia Megasite.

“We are excited to welcome Audi as a neighbor,” said Mark Sanchez, CEO of Southern Orchard Management. “We are so proud to work with Peach County, the Mid-Georgia Gateway JDA, and the State of Georgia on the Middle Georgia Megasite, because it has given us an opportunity to be part of a historic moment for the very community that has supported our own growth and success over the years. We hope that in the future, when people think of Audi, they think of Georgia peaches, too!” 

The Georgia Department of Economic Development (GDEcD) was represented by Global Commerce Assistant Director Virginia Sengewald; in partnership with the Mid-Georgia Gateway JDA, which includes Houston, Macon-Bibb, and Peach counties; the Technical College System of Georgia; Georgia Quick Start; University System of Georgia; Georgia Department of Transportation; Georgia Ports Authority; Georgia Environmental Protection Division of the Georgia Department of Natural Resources; Norfolk Southern; Georgia’s Germany-based Europe Office; and Georgia Power.

“Audi’s decision to establish its first U.S. manufacturing facility in Georgia is a historic milestone for our state and a transformational opportunity for Middle Georgia,” said GDEcD Commissioner Pat Wilson. “Georgia’s success is built on long-term investments, trusted international relationships, and partnerships that bring communities together around a shared vision for the future. The relationships we began building decades ago, combined with the work our state and local partners have done to prepare this site, have positioned the region to compete for a project of this scale. Ultimately, this is why we do what we do, particularly in rural communities. Economic development is about more than the jobs and investment announced today. It is about strengthening communities, creating opportunities for families, and ensuring that future generations can build their lives and their futures close to home. We look forward to building a lasting partnership with Audi and the communities of Middle Georgia.”

About Audi AG

Audi combines premium mobility with technological progress and pioneering design. For more than five decades, “Vorsprung durch Technik” has embodied Audi’s technological ambitions. Audi offers a broad portfolio of premium vehicles for different customer needs and regional requirements. The Audi Group operates in more than 110 markets, manufactures vehicles at 21 production sites in twelve countries, and employs more than 88,000 people worldwide. The brand’s history dates back to 1909. Since 2026, Audi has also competed in Formula 1 with its factory team. In addition to the Audi brand, the Audi Group includes the sports-car manufacturer Lamborghini, the luxury brand Bentley, and the motorcycle manufacturer Ducati. Find out more about the Audi Group here.

About the Mid-Georgia Gateway JDA

The Mid-Georgia Gateway Joint Development Authority (MGGJDA) is a unified regional partnership between Peach, Houston, and Macon-Bibb counties. By combining strategic resources and workforce pipelines, MGGJDA offers a seamless, comprehensive solution for major industrial prospects. MGGJDA’s primary mission is the collaborative development and marketing of the Middle Georgia Megasite located in Peach County. Through this three-county partnership, incoming businesses receive dedicated support from site acquisition to long-term workforce recruitment. For inquiries and more information, please visit mggjda.com.

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Oct 10 | Blue Bird Invests $300 Million in Peach County

 

ATLANTA – October 21, 2026 – Governor Brian P. Kemp today announced that Blue Bird Corporation (Blue Bird), a technology leader and innovator of school buses, is expanding its existing footprint in Peach County. The company plans to invest an estimated $300 million in a new manufacturing facility in Fort Valley, creating 375 new jobs over the next three years.

“For nearly 100 years, Blue Bird has been an incredible part of Georgia’s story, and now that story will continue to be written for years to come,” said Governor Brian Kemp. “We are proud when our long-time partners can grow and adapt to changing markets right here in the Peach State, and this expansion is the latest example that our pro-business environment is fostering sustained success for our business partners. I want to congratulate Blue Bird, Fort Valley, and Peach County on this announcement and their continued prosperity.”

Blue Bird school buses are available in a wide range of options and configurations to meet the diverse needs of school districts worldwide. The company has set industry standards through innovative design, engineering excellence, and advanced manufacturing capabilities, and currently supports more than 1,900 employees in Georgia.

“Georgia is where Blue Bird was born, and it has been our home for nearly 100 years. Every bus that rolls out of our plant carries the pride of the people across Middle Georgia who build it,” said John Wyskiel, President and CEO of Blue Bird Corporation. “Our new facility in Fort Valley is our way of investing back into the community where we will continue to build more of the safe, dependable buses that school districts rely on, so we can keep getting children to school safely for the next hundred years.”

Blue Bird will convert a former manufacturing site for diesel-powered motorhomes at 401 Wanderlodge Way in Fort Valley into a new facility to build buses of all powertrains. The new, 1-million-square-foot manufacturing facility will produce Type C school buses, including diesel, gasoline, propane, and electric-powered models. Construction is expected to begin in Q1 2027. The company will be hiring for manufacturing, operations, and technician roles. To learn more about Blue Bird, including where interested individuals can apply for jobs, visit www.blue-bird.com/careers.

“For generations, Fort Valley has helped Blue Bird move America forward. Today, Blue Bird is helping Fort Valley move toward a new century of possibilities,” said Fort Valley Mayor Shakeena B. Reeves. “May the next 100 years be defined not only by the buses we manufacture, but by the families we strengthen, the opportunities we create, and the future we build together.”

“Peach County is proud to be home to Blue Bird, and this massive $300 million expansion and creation of 375 new jobs is a monumental win for our entire community,” said Commissioner Roy Lewis, Peach County Board of Commissioners. “This investment underscores the strength of our local workforce and our collaborative partnership with state and local leaders. We look forward to seeing Blue Bird continue to thrive right here in Fort Valley.”

Regional Project Manager Candice Scott represented the Georgia Department of Economic Development’s (GDEcD) Global Commerce team on this competitive project in partnership with the Development Authority of Peach County and Georgia Quick Start.

“Since 1927, Blue Bird has been one of Georgia’s longest-standing automotive manufacturers, evolving with the industry while continuing to grow in Fort Valley and Middle Georgia,” said GDEcD Commissioner Pat Wilson. “For nearly 100 years, families across America have placed their trust in Blue Bird every school day, entrusting these buses to safely carry their children to and from school. It’s remarkable to see that legacy continuing to create jobs and opportunity in a rural Georgia community, and to see Blue Bird continuing to invest and grow in the place it has called home for generations. Congratulations to Blue Bird on its upcoming centennial and to our local partners in Fort Valley and Peach County who have helped make this remarkable legacy possible.”

About Blue Bird Corporation

Blue Bird is recognized as a technology leader and innovator of school buses since its founding in 1927. Their dedicated team members design, engineer, and manufacture school buses with a singular focus on safety, reliability, and durability. School buses carry the most precious cargo in the world – 25 million children twice a day – making them the most trusted mode of student transportation. The company is a proven leader in low-and-zero-emission school buses with more than 25,000 propane, natural gas, and electric-powered buses sold. Blue Bird is transforming the student transportation industry through cleaner energy solutions. For more information on Blue Bird’s complete product and service portfolio, visit www.blue-bird.com.

 

 

 

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